On Friday, Jan. 9, however, Huntington-Whiteley proved how great of an endorser she really is by taking her Alo pieces far beyond the confines of the gym and straight to the middle of somewhere unexpected: snowy mountains. Unbothered by the frost, she wore nothing but a textured white bikini set, which included a classic triangle halter in a chunky knit and matching string bottoms with by fuzzy pom-poms.
Rosie Huntington-Whiteley just added a new notch to her glowing resume: Fashion Director of e-tailer FWRD. The label is known for tapping supermodels to lead certain divisions. Kendall Jenner, for example, has been its creative director for a few years now, curating her own seasonal edits and starring in its campaigns. To commemorate Huntington-Whiteley's new post, she also came up with her own edit and starred in the corresponding materials.
This summer, Huntington-Whiteley has been embracing the risqué outfit formula. In August, she starred in Gisou's ad, where she showed off her legs in nothing but a leather jacket. Now, the model has another partnership in the works with Falconeri, a luxury Italian cashmere brand. In this campaign, Huntington-Whiteley once again ditched her pants. In a Sep. 9 Instagram post, Huntington-Whiteley shared shots from Falconeri's latest campaign, where she lounged in neutral-toned cashmeres from the brand's Fall/Winter 2025 collection.