"On Friday, Jan. 9, however, Huntington-Whiteley proved how great of an endorser she really is by taking her Alo pieces far beyond the confines of the gym and straight to the middle of somewhere unexpected: snowy mountains. Unbothered by the frost, she wore nothing but a textured white bikini set, which included a classic triangle halter in a chunky knit and matching string bottoms with by fuzzy pom-poms."
"Though they're not on the site yet, both pieces bear the Alo logo, hinting at a potential new swim category yet to be released. (Alo's only swim drops so far have been in collaboration with other brands such as Frankies Bikinis and Tropic of C.) Since the sportswear brand has been expanding its merchandise mix in the past year, venturing in the luxury bag space, releasing its own swim line would be on brand."
Rosie Huntington-Whiteley wore Alo pieces in an unexpected snowy setting, posing in a textured white knit triangle halter and matching string bottoms with fuzzy pom-poms. Both bikini pieces display the Alo logo, indicating a possible forthcoming swim category after Alo's previous collaborative drops. She layered a faux fur cropped jacket ($348), a fuzzy cream hat, and Yeti Moon Boots ($720) from the Jacquemus collaboration for added warmth. Alo has broadened its merchandise into luxury bags and other categories, making an owned swim line consistent with its expansion. The campaign also features Huntington-Whiteley in sports bras and low-rise gray sweatpants, emphasizing wellness-focused athleisure.
Read at Bustle
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