Starbucks gift cards will reach one in five Americans this holiday season, with $60 million projected loaded on Christmas Eve and $1.8 billion held in unredeemed funds.
How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Holiday revenue likely flat to low single-digit growth as rising living costs and tariffs squeeze disposable income, so brands should prioritize acquisition and holiday trial opportunities.
The Downside Of Game Pass, According To A Former Xbox Boss
Subscription services like Game Pass reduce retail revenue unless games are built for post-release monetization, while increasing exposure for niche titles.