#relationship-marketing

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#loyalty-programs #customer-loyalty #personalization #ma #martech #global-expansion #influencer-marketing
fromMarTech
1 week ago

How to turn holiday shoppers into loyal friends, not one-time buyers | MarTech

Loyalty grows when your customers feel like you care. Between 2012 and 2014, La Quinta did something most hotel chains would never risk: it let its VP of Loyalty write personal postcards to guests - not to everyone, just to high-value customers or those who seemed ready to drift away. The postcards looked handwritten. Mike Case signed them and included his real email address.
Marketing
Marketing tech
fromMarTech
1 month ago

Zeta Global acquires enterprise software business from Marigold | MarTech

Zeta Global will acquire Marigold’s enterprise software business, adding relationship-marketing tools—loyalty, campaign, personalization, real-time email content, and acquisition—to expand global reach.
Social media marketing
fromHubspot
1 month ago

Why you should build relationships backward (and how)

Build authentic long-term relationships with creators and partners, prioritize trust over one-off paid posts, and create collaborative opportunities proactively.
fromBusiness Matters
1 month ago

5 Ways Small Businesses Can Use Podcasting to Attract High-Value Clients

One channel that has quietly become a game-changer is podcasting. Once seen as a niche hobby, podcasts are now a mainstream platform where thought leaders, brands, and professionals share insights.
Podcast
fromMoz
2 months ago

Ways Community Can Help Your SEO

I have a post on LinkedIn with a step-by-step process to do that, that we can link to in the notes. Become a member and engage and learn. So this is a super important part when you join a community. You are here to help. So do not sell. If that is one thing you take away from this, it is do not go into a community that is not yours with the intention of selling.
Marketing
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