fromdesignboom | architecture & design magazine
2 days agoBBH singapore's innovates country's water-soluble unthinkables! chewing gum
Chewing gum is famously banned in Singapore. To mark the nation's 60th birthday, BBH Singapore has introduced what could be the country's first legal chewing gum: a product called Unthinkables!. It looks, tastes, and chews like gum, but is made without a gum base - a deviously lateral solution that makes it technically legal. The project is a statement about the creative agency's appetite for impossible ideas: those that make the unthinkable possible and tackle business problems with fame-driving solutions.
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