#real-time-personalization

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#ai-driven-customer-journey #customer-experience #automation #ai-decisioning #data-governance
Marketing tech
fromMarTech
2 weeks ago

The new era of customer journeys is co-created, adaptive and AI-powered | MarTech

Customer journey orchestration is shifting to AI-powered, real-time, adaptive systems that personalize experiences, anticipate needs, and unify digital and physical touchpoints.
Marketing tech
fromMarTech
2 months ago

Laying the groundwork for smarter, AI-driven marketing | MarTech

AI decisioning uses real-time analysis of trillions of signals to determine optimal customer actions, requiring clean unified data, governance and continuous feedback to deliver ROI.
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