3 Shifts Predicted To Impact Brand Marketers In 2026
Marketing must shift from static scheduled campaigns to agentic AI-driven, real-time, privacy-safe personalization while humans design strategy and AI executes at scale.
The new era of customer journeys is co-created, adaptive and AI-powered | MarTech
Customer journey orchestration is shifting to AI-powered, real-time, adaptive systems that personalize experiences, anticipate needs, and unify digital and physical touchpoints.
Laying the groundwork for smarter, AI-driven marketing | MarTech
AI decisioning uses real-time analysis of trillions of signals to determine optimal customer actions, requiring clean unified data, governance and continuous feedback to deliver ROI.