#customer-data-platforms

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MarTech
1 month ago
Data science

The customer data platform market | MarTech

Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment. [ more ]
AdExchanger
3 months ago
Marketing tech

The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry. [ more ]
MarTech
6 months ago
Marketing tech

Build or buy your CDP? Compare the pros and cons | MarTech

Customer data platforms (CDPs) are essential for unified customer data and personalization.
This guide helps businesses decide whether to build or buy a CDP by providing an overview of pros and cons, evaluation steps, vendor feature comparison, integration details, and ongoing management guidance. [ more ]
MarTech
5 months ago
Business intelligence

How to build a CDP use case | MarTech

Customer data platforms (CDPs) are critical for harnessing the potential of customer data in marketing.
Using the iterative 'crawl, walk, run' approach can help organizations effectively implement CDP use cases. [ more ]
Digiday
6 months ago
Business intelligence

Study examines combining first-party and third-party data to reach wider audiences, reduce costs

Combining first-party and third-party data can be effective for reaching wider audiences.
Media agencies are preparing for the deprecation of third-party cookies and are exploring different data sources and compliance strategies.
Using customer data platforms and anonymizing personal data are potential solutions for tracking engagement without tracking cookies. [ more ]
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