5 principles for a smoother, more successful CDP deployment | MarTechSetting proper expectations is crucial for successful CDP deployment.
12 ways to use a customer data platform | MarTechCDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
The service model evolving around CDPs | MarTechBeware of the disparity between expectations and reality when implementing Customer Data Platforms (CDPs).
12 ways to use a customer data platform | MarTechCDPs enhance personalization efforts and provide comprehensive data management for targeted marketing strategies.
The service model evolving around CDPs | MarTechBeware of the disparity between expectations and reality when implementing Customer Data Platforms (CDPs).
Implementing AI into MOps, from campaign launch to refinement and optimization | MarTechAI transforms customer data platforms, enabling personalized experiences and boosting KPIs like customer lifetime value.
There are 10 types of CDPs. Here's why that matters. | MarTechCustomer Data Platforms (CDPs) are marketer-managed systems used to collect and normalize customer data for unified profiles, aiding in data sharing with other marketing systems.
The customer data platform market | MarTechSuccessful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment.
The Big Story: Finding Holes In The Privacy Sandbox | AdExchangerCurrent Privacy Sandbox APIs are not capable of replacing the current programmatic setup.The value of first-party data may have been overhyped in the industry.