#customer-data-platforms

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Marketing tech
fromThe Drum
18 hours ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
#email-marketing
Deliverability
fromAWeber
1 day ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
fromMarTech
1 day ago
Deliverability

Email platform decisions require more than the latest innovation | MarTech

fromAWeber
4 days ago
Deliverability

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

Deliverability
fromLitmus
2 days ago

How MBPs Think About Email: Google, Yahoo, & Microsoft

Mailbox providers prioritize email relevance and engagement, requiring authentication and leveraging AI to enhance user experience.
Deliverability
fromAWeber
4 days ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromAWeber
1 day ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromMarTech
1 day ago

Email platform decisions require more than the latest innovation | MarTech

Innovation in email platforms requires careful evaluation to ensure alignment with business needs and future-proofing strategies.
Deliverability
fromAWeber
4 days ago

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

AWeber is a strong Mailchimp alternative for small businesses, offering automation, support, and tools tailored for efficient email management.
Deliverability
fromLitmus
2 days ago

How MBPs Think About Email: Google, Yahoo, & Microsoft

Mailbox providers prioritize email relevance and engagement, requiring authentication and leveraging AI to enhance user experience.
Deliverability
fromAWeber
4 days ago

How to Create a Welcome Email Series for Your Small Business

Welcome emails are crucial for engaging new subscribers and achieving high open and click rates.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Web frameworks
fromInfoQ
1 day ago

Speed at Scale: Optimizing the Largest CX Platform Out There

Optimizing performance in customer experience platforms involves addressing challenges rather than focusing solely on the latest technologies.
Data science
fromMarTech
12 hours ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Scala
fromInfoQ
12 hours ago

Lakehouse Tower of Babel: Handling Identifier Resolution Rules Across Database Engines

Open table formats standardize data semantics but lack SQL dialect interoperability, complicating identifier resolution across different engines.
Media industry
fromAdExchanger
9 hours ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Podcast
fromThedrum
18 hours ago

Acast launches first-to-market advertiser-owned first-party data targeting solution

Acast is the largest independent podcast company, offering monetization tools for creators and advertisers through dynamic ad insertion and first-party data targeting.
Privacy professionals
fromGeeky Gadgets
17 hours ago

Why ChatGPT is Suddenly Collecting 70% More of Your Personal Data

Data collection by AI chatbots has surged, raising significant privacy concerns as 70% now gather user location data, up from 40% last year.
#data-breach
Information security
fromTheregister
1 day ago

McGraw Hill linked to 13.5M-record data leak

McGraw Hill experienced a data breach exposing 13.5 million records due to a Salesforce misconfiguration, leading to personal information circulating online.
Information security
fromSecuritymagazine
3 days ago

McGraw Hill Data Breach Caused by Salesforce Misconfiguration

McGraw Hill experienced a data breach linked to a Salesforce misconfiguration, with ShinyHunters claiming to have stolen 45 million records.
Information security
fromTheregister
1 day ago

McGraw Hill linked to 13.5M-record data leak

McGraw Hill experienced a data breach exposing 13.5 million records due to a Salesforce misconfiguration, leading to personal information circulating online.
Information security
fromSecuritymagazine
3 days ago

McGraw Hill Data Breach Caused by Salesforce Misconfiguration

McGraw Hill experienced a data breach linked to a Salesforce misconfiguration, with ShinyHunters claiming to have stolen 45 million records.
#salesforce
Artificial intelligence
fromMarTech
2 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
DevOps
fromInfoWorld
2 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Silicon Valley
fromwww.businessinsider.com
2 days ago

Internal Salesforce org chart shows the 10 executives helping CEO Marc Benioff navigate AI's threat to software

Salesforce is restructuring its executive team to adapt to pressures from generative AI and enhance its product offerings.
Software development
fromTheregister
2 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Marketing tech
fromTechzine Global
2 days ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
Artificial intelligence
fromMarTech
2 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
DevOps
fromInfoWorld
2 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Silicon Valley
fromwww.businessinsider.com
2 days ago

Internal Salesforce org chart shows the 10 executives helping CEO Marc Benioff navigate AI's threat to software

Salesforce is restructuring its executive team to adapt to pressures from generative AI and enhance its product offerings.
Software development
fromTheregister
2 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Marketing tech
fromTechzine Global
2 days ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
fromTechzine Global
1 day ago

Salesforce will adjust Slackbot limit for Business+ subscription

Parker Harris stated that they want everyone to be able to use Slackbot and that they don't want to lock it behind a gate. In its current form, it's only available to enterprise customers, who receive unlimited access to Slackbot.
London startup
#privacy
fromAdExchanger
2 days ago
Privacy professionals

Cookies, Whether You Want Them Or Not; Feeding The 'Industry Plants' | AdExchanger

Privacy professionals
fromKqed
3 days ago

What Is the Point of California's Privacy Laws if Big Tech Ignores Them? | KQED

Google's non-compliance with the Global Privacy Control opt-out signal is evident in network traffic.
Privacy professionals
fromAdExchanger
2 days ago

Cookies, Whether You Want Them Or Not; Feeding The 'Industry Plants' | AdExchanger

Microsoft's cookie policies raise concerns about user privacy despite opting out of third-party data sharing.
Privacy professionals
fromKqed
3 days ago

What Is the Point of California's Privacy Laws if Big Tech Ignores Them? | KQED

Google's non-compliance with the Global Privacy Control opt-out signal is evident in network traffic.
Social media marketing
fromAdExchanger
1 day ago

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently | AdExchanger

Freecash faced allegations of extracting sensitive user data while promoting itself as a rewards app, leading to its removal from the App Store.
Marketing
fromThedrum
1 day ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
#b2b-marketing
Growth hacking
fromThedrum
1 day ago

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.
fromMarTech
1 month ago
Marketing

Your CRM knows more about your buyers than your personas do | MarTech

Most B2B marketing teams ignore rich internal customer data sources that reveal real buyer language, objections, and onboarding pain, limiting messaging effectiveness.
Growth hacking
fromThedrum
1 day ago

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.
Typography
fromMarTech
1 day ago

Why your AI content feels inconsistent and how to fix it | MarTech

AI can enhance content production but requires a structured system to maintain brand consistency and messaging.
Digital life
fromwww.dw.com
3 days ago

Dangerous Apps In the Web of Data Brokers

Smartphone apps collect detailed location data, often shared with data brokers, posing security risks to users, including soldiers and government officials.
#qr-codes
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
3 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
#martech
Marketing tech
fromeLearning Industry
11 hours ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
3 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromeLearning Industry
11 hours ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
3 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Deliverability
fromMarTech
12 hours ago

A 15-minute AI workflow to clean campaign data | MarTech

Data hygiene is crucial for effective campaign personalization and segmentation, requiring a quick AI-assisted cleanup before launching.
Privacy professionals
fromExtremeTech
1 day ago

Google, Microsoft, and Meta Ignore Your Ad Tracking Opt-Outs, Audit Reveals

Google, Microsoft, and Meta track users' browsing habits despite opt-out requests, violating privacy regulations.
Media industry
fromAdExchanger
19 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Information security
fromTechRepublic
1 day ago

McGraw-Hill Confirms Data Exposure, Hackers Claim 45M Salesforce Records Leaked

Unauthorized access to limited internal data at McGraw-Hill was linked to a Salesforce misconfiguration, raising concerns about potential identity fraud and harassment.
DevOps
from24/7 Wall St.
1 day ago

Oracle's New AWS Partnership Just Put It Ahead of Azure and Google Cloud

Multicloud setups are essential for enterprise AI, enabling seamless data movement and integration across different cloud providers.
Marketing
fromForbes
2 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
#ai
Marketing tech
fromForbes
1 day ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromFortune
4 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromForbes
1 day ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromwww.housingwire.com
3 hours ago

Rezora bets on AI voice prospecting for real estate agents

Rezora IO is an AI voice prospecting agent designed specifically for real estate, enhancing lead conversion and integration with existing tools.
Marketing tech
fromFortune
4 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
DevOps
fromInfoWorld
1 day ago

The agent tier: Rethinking runtime architecture for context-driven enterprise workflows

Digital workflows in large enterprises struggle to adapt to contextual variations, leading to increased complexity and challenges in customer onboarding processes.
Artificial intelligence
fromMarTech
2 days ago

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.
Software development
fromInfoQ
3 days ago

Zendesk Says AI Makes Code Abundant, Shifting the Bottleneck to "Absorption Capacity"

Generative AI shifts the focus in software delivery from code production to organizational absorption capacity for effective implementation.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Growth hacking
fromEntrepreneur
1 week ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Marketing tech
fromThe Village Voice
2 days ago

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.
#artificial-intelligence
Marketing tech
fromThe Motley Fool
2 days ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Marketing tech
fromThe Motley Fool
2 days ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Marketing
fromThedrum
4 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromAmazon Web Services
7 hours ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
Privacy professionals
from404 Media
3 days ago

Google, Microsoft, Meta All Tracking You Even When You Opt Out, According to an Independent Audit

Microsoft, Meta, and Google may be violating California privacy laws by failing to honor user opt-out requests for ad cookies.
Artificial intelligence
fromForbes
4 days ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
#marketing
Marketing tech
fromMarTech
12 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
3 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing tech
fromMarTech
12 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
3 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing tech
fromExchangewire
16 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromExchangewire
23 hours ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
#openai
Marketing tech
fromAdExchanger
20 hours ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
1 day ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
2 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromAdExchanger
20 hours ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
1 day ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
2 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromAdExchanger
2 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromTechCrunch
1 day ago

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.
Marketing tech
fromAdExchanger
1 day ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.
Marketing tech
fromExchangewire
2 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing tech
fromForbes
3 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromInc
2 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
#marketing-technology
Marketing tech
fromExchangewire
3 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
3 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
3 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
3 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromHubspot
3 days ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Marketing tech
fromExchangewire
3 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
#google-ads
Marketing tech
fromMarTech
3 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
3 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromAdExchanger
3 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromHubspot
3 days ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromThe Cool Down
3 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing tech
fromThe Hollywood Reporter
3 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromAdExchanger
4 days ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromAdExchanger
4 days ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Marketing tech
fromForbes
1 week ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromEMARKETER
2 weeks ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromMarTech
3 weeks ago

The first-party data illusion | MarTech

First-party data is essential, but owning it doesn't guarantee understanding customer behavior accurately.
fromMarTech
2 months ago

The secret to happy customers is... your data layer | MarTech

Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet.
Marketing tech
fromMarTech
2 months ago

Breaking free from data prison with a roadmap to unified customer insights | MarTech

You aren't short on data; you're surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a "data prison." We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th MarTech Conference session, "Break out of data prison with a strategy to end the silos," addresses this head-on.
Marketing tech
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