Implementing AI into MOps, from campaign launch to refinement and optimization | MarTech
AI transforms customer data platforms, enabling personalized experiences and boosting KPIs like customer lifetime value.
There are 10 types of CDPs. Here's why that matters. | MarTech
Customer Data Platforms (CDPs) are marketer-managed systems used to collect and normalize customer data for unified profiles, aiding in data sharing with other marketing systems.
The customer data platform market | MarTech
Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment.
The Big Story: Finding Holes In The Privacy Sandbox | AdExchanger
Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.
The value of first-party data may have been overhyped in the industry.
How to build a CDP use case | MarTech
Customer data platforms (CDPs) are critical for harnessing the potential of customer data in marketing.
Using the iterative 'crawl, walk, run' approach can help organizations effectively implement CDP use cases.
Study examines combining first-party and third-party data to reach wider audiences, reduce costs
Combining first-party and third-party data can be effective for reaching wider audiences.
Media agencies are preparing for the deprecation of third-party cookies and are exploring different data sources and compliance strategies.
Using customer data platforms and anonymizing personal data are potential solutions for tracking engagement without tracking cookies.
Build or buy your CDP? Compare the pros and cons | MarTech
Customer data platforms (CDPs) are essential for unified customer data and personalization.
This guide helps businesses decide whether to build or buy a CDP by providing an overview of pros and cons, evaluation steps, vendor feature comparison, integration details, and ongoing management guidance.
Study examines combining first-party and third-party data to reach wider audiences, reduce costs
Combining first-party and third-party data can be effective for reaching wider audiences.
Media agencies are preparing for the deprecation of third-party cookies and are exploring different data sources and compliance strategies.
Using customer data platforms and anonymizing personal data are potential solutions for tracking engagement without tracking cookies.
Build or buy your CDP? Compare the pros and cons | MarTech
Customer data platforms (CDPs) are essential for unified customer data and personalization.
This guide helps businesses decide whether to build or buy a CDP by providing an overview of pros and cons, evaluation steps, vendor feature comparison, integration details, and ongoing management guidance.