fromwww.theguardian.com
1 week agoMost Indians don't read for pleasure so why does the country have 100 literature festivals?
Sounding amused, publisher Pramod Kapoor recalls the reaction of the Indian cricketing legend Bishen Singh Bedi when he learned Kapoor was printing 3,000 copies of his autobiography. Only 3,000? he protested. I fill stadiums with 50-60,000 people coming to see me play and you think that's all my book is going to sell? Kapoor, the founder of Roli Books, explains that Bedi's legions of admirers were unlikely to translate into book buyers. That was in 2021.
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