B2C marketing automation: The tools, tactics and prerequisites for success | MarTechB2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers.
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchangerGSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads.
7 marketing strategies to conquer decision paralysis | MarTechIn the age of unlimited information, decision paralysis affects both businesses and consumers due to the overwhelming amount of data available.