#prsi-contributions

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#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
2 weeks ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Media industry
fromEntrepreneur
3 days ago

The 3 PR Strategies I Stopped Recommending to Clients After They Backfired

Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
Marketing
fromForbes
1 week ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
2 weeks ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromPR Daily
3 days ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
Careers
fromSlate Magazine
3 days ago

I've Worked Tirelessly to Get One of Our Best Employees a Promotion. Then I Learned What the Bosses Have in Store for Him Instead.

First-time manager struggles to secure a raise and promotion for an exemplary employee amid company staffing issues and financial constraints.
fromEntrepreneur
5 days ago

Why Passion Isn't Enough to Scale a Nonprofit

Most nonprofits begin with passion, and for good reason. A founder identifies a critical need and brings together a team that cares deeply enough to act. That kind of energy is what makes the early days possible. It drives long hours, resourceful problem-solving and a deep commitment to impact.
Non-profit organizations
UK politics
fromIndependent
4 days ago

Media Minister Patrick O'Donovan signs off on 20,000 pay rise for RTE boss in same week he demanded review of 'unbalanced' protest coverage

RTÉ director general Kevin Bakhurst may receive a €20,000 salary increase amid criticism of the broadcaster's coverage of fuel protests.
Business intelligence
fromEntrepreneur
6 days ago

Stop Treating ESG Like a Costly Obligation - When Used Well, It Becomes a Growth Advantage

ESG identifies operational and financial risks, enhancing resilience and performance beyond mere compliance.
Marketing tech
fromAol
6 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Remote teams
fromIndependent
6 days ago

Dear Vicki: Why have 'staff' and 'employees' suddenly become 'colleagues', but without extra pay?

HR departments are enforcing a bland culture by replacing traditional terms like 'workers' and 'employees' with 'colleagues'.
Media industry
fromFuturism
2 days ago

A Prominent PR Firm Is Running a Fake News Site That's Plagiarizing Original Journalism at Incredible Scale

National Today is accused of blatant plagiarism by rewording and stealing content from various publications without crediting the original sources.
Marketing
fromThedrum
3 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
#philanthropy
Fundraising
fromFast Company
2 weeks ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
Fundraising
fromFast Company
2 weeks ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
#artificial-intelligence
Marketing tech
fromMiami Herald
6 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromMiami Herald
6 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Media industry
fromThe Verge
2 days ago

Betting on the news raises ethical questions for journalists

Newsrooms are partnering with prediction market platforms while prohibiting staff from using them, creating a conflict in journalism ethics.
#nonprofit
Healthcare
fromFast Company
2 weeks ago

Dignity as a competitive business model

Healthcare affordability is forcing families to delay care, highlighting the need for dignity-centered care models that prioritize patient respect and community health.
#media-regulation
Philosophy
fromApaonline
3 weeks ago

Why "Service" and "Giving Back" Get It Wrong

Fresh terminology is needed for 'service' and 'giving back' to avoid implying a moral hierarchy.
#sustainability
Social media marketing
fromEntrepreneur
2 weeks ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
Marketing
fromForbes
1 week ago

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.
#nonprofit-leadership
Media industry
fromPoynter
4 days ago

Pittsburgh Post-Gazette saved from closure - Poynter

The Pittsburgh Post-Gazette will be acquired by a nonprofit, avoiding closure and ensuring continued publication.
Media industry
fromNieman Lab
6 days ago

Independent journalists are mission-driven, but financially strained, a new report says

Financial sustainability remains elusive for creator journalists, with many struggling to fund their lifestyles through content creation alone.
Media industry
fromDigiday
6 days ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
Marketing tech
fromForbes
1 month ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
fromHarvard Business Review
3 weeks ago

Treat Nonprofits as Strategic Partners, Not Just Philanthropic Recipients

Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Non-profit organizations
Fundraising
fromwww.theguardian.com
1 month ago

The Guardian view on falling donations to charity: rising living costs are part of the problem, but not all of it | Editorial

UK charitable donations fell from 15.4 billion to 14 billion, marking the first overall drop since 2021, with fewer donors giving smaller amounts despite high-profile fundraising campaigns.
#corporate-social-responsibility
Marketing
fromForbes
1 month ago

Meet America's Best Brands For Social Impact 2026

Bridgestone ranked No. 20 on Forbes Best Brands for Social Impact list through decades of community investment, environmental partnerships, and transparent marketing of its social initiatives.
Marketing
fromForbes
1 month ago

Meet America's Best Brands For Social Impact 2026

Bridgestone ranked No. 20 on Forbes Best Brands for Social Impact list through decades of community investment, environmental partnerships, and transparent marketing of its social initiatives.
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

Philanthropy Must Defend the Right to Bear Witness | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

"Are you okay?" These were Alex Pretti's last words, said to a woman after ICE agents had tackled and pepper-sprayed her. Videos from bystanders show Pretti holding up a phone, attempting to document what was happening before he himself was pepper-sprayed, wrestled to the ground, and killed by those officers. He lost his life not for committing violence, but for documenting it, and stepping in to protect someone facing it.
US politics
Environment
fromFast Company
2 months ago

Four questions that will determine the future of business for good

Consumers continue supporting purposeful companies and plan to increase socially responsible spending despite economic, political, and global uncertainties.
Information security
fromSecuritymagazine
2 months ago

Securing Trust: Why Crisis Communication is Your First Line of Defense

Crisis communication is a critical, functional security control that preserves trust, protects brand, and ensures regulatory compliance during breaches.
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

This Is Not a Retreat | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

The change in the administration's tactics in Minneapolis is not a retreat. Instead, they are regrouping and planning another mode of attack, with the hopes that their repression might be met with resistance that is easier to control and contain. People who garner their relevancy and power through the dehumanization and oppression of others will do whatever it takes to cling to their soulless sense of self.
US politics
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
1 month ago

Rotating the Clipboard Built Our Workplace Democracy | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Losing staff could be detrimental to the projects we worked on, and there was a growing dissatisfaction with how meetings were run. These mostly one-sided discussions left the quieter half of us feeling pushed aside, like our thoughts didn't matter much. If things stayed this way, I worried the good people on our team would start quitting one by one.
Non-profit organizations
Marketing
fromForbes
1 month ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.
Fundraising
fromwww.bbc.com
1 month ago

Charity hopes new HQ can bring people together

Health Connections Guernsey purchased Beatrice House for £1m to create a community hub where younger and older islanders connect through intergenerational activities and support services.
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

Data as Destiny in the Steel City | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Pennsylvania is a state of many firsts: It was the nation's first capital, the " birthplace of oil production," home to " America's first superhighway," and the state that monopolized the production of steel in the 20th century. More recently, it has been positioned as one of the leading states in "AI readiness," a term that loosely refers to how equipped companies and governments are to adopt and integrate AI into their systems and daily operations.
Artificial intelligence
Marketing
fromForbes
1 month ago

Marketing 'Best Practices' That May Be Holding Your Nonprofit Back

Nonprofits should challenge outdated marketing practices by prioritizing leader visibility, impact-focused messaging, and relationship-building over transactional approaches to build stronger audience connections and sustainable growth.
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

Balancing Transparency and Timeliness in Organizational Decision-Making | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Dear Transparency-Committed Reader, You're not alone. So many of us want decision-making to reflect our collective values (like transparency, care, and shared power), but it's hard to actually put those values into practice. That gap between what we believe and how we decide can be frustrating. And getting stuck in the process is a common concern I hear from groups. I am happy to share, though, that decision-making doesn't have to be a nightmare.
Fundraising
Media industry
fromPR Daily
2 months ago

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.
Media industry
fromForbes
2 months ago

PR Predictions For 2026, And How To Use Them As A Leadership Guide

Media and PR must adapt to digital shifts, AI automation, declining local news, rising creators, misinformation, and invest in updated media lists and relationships.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
fromPR Daily
2 months ago

Behind the social handle: How to balance risk and trust - PR Daily

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.
Marketing
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