#programmatic-ecosystem

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AdExchanger
4 months ago
Marketing tech

Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests | AdExchanger

Colossus SSP misrepresents IDs in openRTB fields, duplicating valuable cookie IDs to imitate desirable audience targets. [ more ]
Adweek
2 months ago
Marketing

Challenger Adtech Firms Compete for Oracle Advertising Clients

Ad verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust. [ more ]
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