Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests | AdExchangerColossus SSP misrepresents IDs in openRTB fields, duplicating valuable cookie IDs to imitate desirable audience targets.
Challenger Adtech Firms Compete for Oracle Advertising ClientsAd verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.