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Marketing tech
fromExchangewire
9 hours ago

Adform & Spotify Power Smarter Multiformat Media Buying With Local Expertise & Global Reach

Adform's direct integration with Spotify Ad Exchange enables advertisers to plan, activate, and optimize large-scale audio campaigns cost-effectively within Adform's platform.
fromAdExchanger
2 months ago

Amazon Expands Its Programmatic Integration With SiriusXM | AdExchanger

The relationship will enable more programmatic capabilities, including for advertisers that want to use programmatic guaranteed deals and private marketplaces to transact on SiriusXM inventory. The integration also greatly expands the audio footprint of Amazon's AI-based ad products. Previously, an advertiser could choose to target SiriusXM's streaming music portfolio, which includes Pandora, but it would be campaign-specific and usually exclusive to streaming audio supply.
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