"Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world's most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach USD$43bn (£32.5bn) this year, this partnership is poised to supercharge advertisers' audio investments and strengthen omnichannel strategies.References: WARC. 2025. "The Big Picture: Audio 2025." WARC. https://www.warc.com/content/paywall/article/the-big-picture-audio-2025/en-gb/en-GB/159947?"
"As two European technology pioneers, Adform's on-the-ground expertise combined with Spotify's deep knowledge of its global audience has helped brands and agencies achieve smarter, more transparent, and locally tailored outcomes. This evolution in their partnership gives advertisers greater control and flexibility to plan and activate campaigns directly within Adform's streamlined platform, including new opportunities to access Spotify's high-quality audio, video, and display formats on music inventory. With direct access to the Spotify Ad Exchange through the Campaign Planner within Adform FLOW, advertisers can now drive quicker audio activations at lower cost."
Adform integrated directly into the Spotify Ad Exchange, enabling advertisers to access Spotify's high-quality audio, video, and display formats on music inventory through Adform FLOW. Advertisers can plan and activate campaigns within Adform's Campaign Planner, gaining greater control, flexibility, and faster audio activations at lower cost. The partnership leverages Adform's local, on-the-ground expertise and Spotify's global audience insights to deliver smarter, more transparent, and locally tailored outcomes for brands and agencies. With the audio market forecast near USD 43 billion this year, the integration is positioned to accelerate advertisers' audio investments and omnichannel strategies.
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