#product-feed

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#shopping-ads #roas-optimization #retargeting #google-merchant-center #physical-goods-subscriptions
fromThedrum
8 hours ago

Tools retailer grows revenue by 180% in 10 months

Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives: Achieve a minimum of 10:1 ROAS "Grow revenue as much as possible" from a year-on-year perspective
E-Commerce
E-Commerce
fromSearch Engine Roundtable
4 months ago

Google Merchant Center Now Allows Physical Goods Subscriptions

Google Merchant Center now permits eligible U.S. merchants to offer physical goods subscriptions across specified categories, requiring product-feed subscription_cost attributes.
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