Google Merchant Center Now Allows Physical Goods Subscriptions

"Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this "will be available to all eligible Shopping ad merchants in the United States." This will allow retailers to sell physical goods on a recurring basis; like book subscriptions, apparel, etc. Google wrote, "This update allows you to sell physical goods on a recurring basis, giving you more flexibility in your business models and offering your customers more convenient ways to shop.""

"Google added, "This policy update formally allows physical goods subscriptions in the following categories: Apparel and accessories, coffee, healthcare (excluding prescription drugs), home and garden, personal care, pet supplies, prepared foods, and toys." Technically for merchants to use this, they need to update their product feed with the subscription cost [subscription_cost] attribute and its associated subattributes: Period [period] (week [week], month [month], or year [year]), period length [period_length], and amount [amount]."

Google updated Google Merchant Center policies to permit merchants to sell physical goods on a recurring subscription basis. The change will be available to eligible Shopping ad merchants in the United States. Retailers can offer recurring shipments for items such as books, apparel, coffee, personal care, pet supplies, prepared foods, toys, home and garden, and non-prescription healthcare. Merchants must include the subscription_cost attribute in product feeds and specify period, period_length, and amount subattributes. Systems currently support only one subscription price per landing page, and sales or discounts on subscription products are not supported.

Read at Search Engine Roundtable