Marketing techfromThe Drum1 week agoCreepy ads? Not anymore - a quick primer on Privacy-Led MarketingUse only consented data and respect customer privacy and preferences to build trust and sustainable marketing growth.
Marketing techfromThe Drum3 months agoData deluge: 'Marketers (treated it like) a candy shop... it was too much'The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.Data privacy is now an essential element of user experience in marketing.