#privacy-led-marketing

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#consent
fromThe Drum
1 week ago
Privacy professionals

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

fromThe Drum
1 week ago
Privacy professionals

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

fromThe Drum
2 months ago

Step away from 'the data buffet', marketers - why 'just enough' is enough

If I'm buying socks, why do you need to know what I had for lunch? It's not relevant at all. So why collect it?
Privacy professionals
#data-privacy
fromThe Drum
3 months ago
Privacy professionals

Step away from 'the data buffet', marketers - why 'just enough' is enough

Privacy-led marketing that collects only relevant data with clear consent builds consumer trust and drives measurable brand, media, and business growth.
Marketing tech
fromThe Drum
7 months ago

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.
Data privacy is now an essential element of user experience in marketing.
Marketing tech
fromThe Drum
7 months ago

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.
Data privacy is now an essential element of user experience in marketing.
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