Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Unlocking the full customer journey with advanced marketing measurement models | MarTech
Digital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
Amsterdam's TAGGRS raises 2M from No Such Ventures
TAGGRS has raised €2M to enhance its server-side tracking platform, reflecting strong confidence in its capacity for global growth.
3 ways brands can build trust with privacy-concerned consumers | MarTech
Digital marketers need to prioritize respecting consumer privacy and personalization to build trust and loyalty.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
FPF Files COPPA Comments with the Federal Trade Commission - Future of Privacy Forum
Regulations need to evolve with technology for online child protection
FPF commends FTC's efforts to strengthen COPPA and suggests refinements and updates.
Opinion | TikTok Could Disappear but the Problems It Poses Remain
72% of Americans want more government regulation on data use, only 31% favor a TikTok ban
Bipartisan consensus for privacy but divided on TikTok ban
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.
Event Recap: FPF X nasscom Webinar Series - Breaking Down Consent Requirements under India's DPDPA - Future of Privacy Forum
Experts discuss operationalizing consent under India's DPDPA
Importance of clear, understandable consent notices for data protection
A company tracked visits to 600 Planned Parenthood locations for anti-abortion ads, senator says
Location data was used for a national anti-abortion ad campaign targeting Planned Parenthood clinics.
This campaign is the largest targeting campaign against reproductive health clinics based on brokered data.
PROGRAM 2024 - Alpine Privacy Days
The conference schedule includes keynote sessions, workshops, and a panel discussion covering various topics related to data protection and privacy regulations.
Participants have the opportunity to engage in workshops focusing on AI, data governance, advertising, teenagers' privacy, and international data flows.
FPF Files COPPA Comments with the Federal Trade Commission - Future of Privacy Forum
Regulations need to evolve with technology for online child protection
FPF commends FTC's efforts to strengthen COPPA and suggests refinements and updates.
Opinion | TikTok Could Disappear but the Problems It Poses Remain
72% of Americans want more government regulation on data use, only 31% favor a TikTok ban
Bipartisan consensus for privacy but divided on TikTok ban
Americans Deserve More Than the Current American Privacy Rights Act
Federal bill may freeze consumer data privacy protections, urge for improvements in the American Privacy Rights Act.