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Podcast
fromRAIN News
13 hours ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
Marketing tech
fromExchangewire
11 minutes ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Digital life
fromSilicon Canals
22 hours ago

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
fromMashable
16 hours ago

X custom timelines: What users are saying

"It's powered by Grok's understanding of every post with the algorithm's personalization - meaning every timeline is made just for you. And it works even better when it's a topic you already engage with."
Social media marketing
#content-marketing
Marketing
fromThedrum
20 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
20 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
Growth hacking
fromForbes
20 hours ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
Education
fromeLearning Industry
15 hours ago

Can Learning Platforms Detect Burnout Before Teachers Do?

Learning platforms often fail to recognize early signals of teacher strain, focusing instead on student performance metrics.
#beehiiv
Media industry
fromDigiday
22 hours ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Marketing tech
fromTechCrunch
20 hours ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
Media industry
fromDigiday
22 hours ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Marketing tech
fromTechCrunch
20 hours ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
more#beehiiv
E-Commerce
fromEntrepreneur
17 hours ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
Psychology
fromFast Company
19 hours ago

Want to live a longer, happier life? Science says work to be more successful (but not in the way you might think)

Engagement in pursuing goals, rather than achieving them, correlates with longer, more fulfilling lives.
DevOps
fromInfoQ
1 day ago

How Observability and Telemetry Can Enhance the Practice of Software Engineering

Observability must adapt to modern serverless and event-driven architectures, utilizing OpenTelemetry for effective telemetry and improved system understanding.
Business intelligence
from3blmedia
1 day ago

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.
#ai-implementation
Artificial intelligence
fromEntrepreneur
1 day ago

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.
Artificial intelligence
fromFortune
3 days ago

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.
Artificial intelligence
fromEntrepreneur
1 day ago

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.
Artificial intelligence
fromFortune
3 days ago

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.
more#ai-implementation
Wellness
fromPsychology Today
1 day ago

Workplace Details That Can Make or Break Your Day

Day-to-day workplace conditions significantly influence employee engagement, productivity, and retention.
Deliverability
fromAWeber
1 day ago

Draft, Send, and Analyze. All From ChatGPT

AWeber integrates with ChatGPT, allowing users to manage email marketing through interactive visual tools and direct queries.
#team-dynamics
more#team-dynamics
fromNonprofit Tech for Good
3 days ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
Remote teams
fromInc
3 days ago

Why So Many Workers Say the Office is Making Them Look Worse

Employees are increasingly blaming poor office air quality for negative health effects and appearance changes, leading to resistance against in-person work mandates.
European startups
fromThedrum
4 days ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
Data science
fromMedium
4 days ago

What is a Datathon? And Why You Should Join One

Datathons are collaborative events where participants analyze real-world datasets to generate insights and solve practical problems.
#ai
Productivity
fromFast Company
1 day ago

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.
Productivity
fromFast Company
3 days ago

Performance reviews are performative (and why that matters now more than ever)

AI enhances productivity but lacks the generative capacity and empathy that humans possess.
Marketing tech
fromRAIN News
1 day ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Productivity
fromFast Company
1 day ago

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.
Productivity
fromFast Company
3 days ago

Performance reviews are performative (and why that matters now more than ever)

AI enhances productivity but lacks the generative capacity and empathy that humans possess.
Marketing tech
fromRAIN News
1 day ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
more#ai
Marketing
fromEMARKETER
1 day ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
#meta
more#meta
Growth hacking
fromEntrepreneur
2 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Mental health
fromSilicon Canals
1 day ago

Not everyone who works through the weekend is ambitious. Some people learned a long time ago that the cost of stopping isn't lost productivity, it's the immediate surfacing of everything the work was keeping quiet - Silicon Canals

Work can serve as a means of emotional suppression, masking deeper issues rather than addressing them.
Media industry
fromExchangewire
1 day ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Artificial intelligence
fromwww.businessinsider.com
1 day ago

Disney staffers have an 'AI Adoption Dashboard.' One Claude user invoked the chatbot 460,000 times in 9 days.

Disney is tracking internal AI usage through an 'AI Adoption Dashboard' that shows employee token usage and promotes competition among staff.
Online marketing
fromThedrum
2 days ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
Online learning
fromeLearning Industry
2 days ago

The Art Of Perpetual Onboarding: Why AI Makes The Continuous Model Viable At Last

Onboarding is often mistakenly viewed as complete after 90 days, neglecting ongoing development needs of employees.
Careers
fromTalentLMS Blog
3 days ago

Skills Inventory: What It Is, Why It Matters, and How to Build One

A skills inventory provides real-time visibility of employee skills, helping organizations identify gaps and optimize workforce planning.
Digital life
fromFast Company
3 days ago

The carbon cost of our clicks

The digital ecosystem significantly contributes to carbon emissions, with each user generating 229 kilograms of CO2 annually.
Remote teams
fromInc
4 days ago

Why Constant Communication Is Backfiring on Your Team

Hyper-responsiveness in communication undermines team performance by sacrificing depth for speed, leading to stress and reduced creativity.
Marketing
fromThedrum
1 day ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
Artificial intelligence
fromDigiday
2 days ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Online marketing
fromThedrum
3 days ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Marketing tech
fromeLearning Industry
1 day ago

10 Best Competitor Analysis Tools To Benchmark Your eLearning Or HR Tech Brand

Competitor analysis tools are essential for eLearning and HR tech companies to benchmark performance and identify growth opportunities.
Marketing
fromThedrum
18 hours ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
#linkedin
Social media marketing
fromInc
1 day ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromInc
1 day ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
more#linkedin
Growth hacking
fromEntrepreneur
3 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Media industry
fromAdExchanger
3 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Marketing
fromMarTech
1 day ago

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.
Media industry
fromDefector
3 days ago

The Decline Of Pro Football Focus Is Bad News For Football Fans | Defector

Pro Football Focus was acquired by Teamworks, leading to significant layoffs among employees, particularly those on the consumer side.
Marketing tech
fromHubspot
16 hours ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
fromEntrepreneur
2 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromThedrum
2 days ago

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
Marketing tech
fromHubspot
1 day ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
Growth hacking
fromThe Drum
1 week ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Marketing
fromForbes
2 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Social media marketing
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
#influencer-marketing
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
more#influencer-marketing
Marketing tech
fromDigiday
1 day ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing tech
fromThedrum
1 day ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
#digital-advertising
Marketing tech
fromAdExchanger
2 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
2 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
2 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
2 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
more#digital-advertising
Marketing tech
fromMarTech
2 days ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
Marketing tech
fromExchangewire
2 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing tech
fromEMARKETER
4 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromForbes
3 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
#trade-association
Marketing tech
fromThedrum
3 days ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
3 days ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
3 days ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing tech
fromThedrum
3 days ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
more#trade-association
Marketing tech
fromTNW | Artificial-Intelligence
3 days ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromAdExchanger
4 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing tech
fromAdExchanger
4 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Online learning
fromeLearning Industry
2 months ago

How Employee Engagement Analytics Can Transform Your Business Outcomes

Employee engagement analytics uses real-time workforce data and targeted metrics to identify drivers of motivation, improve retention, productivity, and inform actionable people strategies.
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