Trust begins with realness. When lawyers share their story and the reason behind their work, clients see themselves reflected in that narrative. Clients are not simply hiring legal skill; they are looking for alignment, empathy, and shared values. Storytelling bridges that gap.
Posting old DMs from 2022-2023 when I didn't know any of these things about you. When you didn't try to poach a vulnerable person, my ex-best friend, and capitalize off of a very real situation between the two of us.
In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Research on casual conversations reveals that more than 60 percent of informal conversations are gossip or the exchange of related social information. Dunbar defines exchange of social information as conversations about people and relationships (e.g., who's related to whom, who's allied with whom, who's married to whom), whereas a more narrowly defined subset of social conversations constitutes pure gossip, containing an element of judgment or evaluation of a not-present third party.
