#podcasting-growth

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#creator-economy #digital-media-transformation #content-creator-platforms #financial-literacy-education #iab
Podcast
fromForbes
4 days ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
fromRAIN News
5 months ago

IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share

The Iteractive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, "macroeconomic concerns" among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. "Advertisers, facing a shifting economy, are sharpening their focus. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected." IAB.
Marketing
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