Innovative Dreams is a production services company where seasoned filmmakers from Director Jon Erwin's team and Luma's creative technologists work with great studios and filmmakers to help them realize ambitious ideas.
When professionals talk about how to remove background noise from video, they are really talking about improving the audio track of a video so the speaker's voice is clearer, more consistent, and easier to understand. Background noise refers to any unwanted sound that competes with the main voice, like air conditioning hum, office chatter, keyboard typing, traffic, or the low hiss created by recording equipment and compression. In video production, background noise removal is about reducing distractions so the listener can focus on the message.
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That's close to the length of a traditional hour-long show and even longer than the podcast's strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren't just listening along to podcasts. They're settling in to watch now too.
Listen, I don't know about you, but I'm generally not so big on listening. I tend to be more of a "words in front of my eyes" kind of guy when it comes to taking in information (which, as I've come to learn, also means I'm "an old person" by modern-day standards-hey, I'm okay with that). Sometimes, though, there's something to be said for sitting back and enjoying an aural experience-or, as the cool kids call it these days, a podcast.
In an annual cycle perhaps representing a new-year resolution trend, the February total was 12,852 launches, compared to 18,863 in January. In the chart above, the February total is revealed to be not only a sharp monthly downturn, but a full 13-month low point.