OpenAI says it will insulate ads as ostensibly independent from content: 'Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled. We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers.' However, this leaves substantial marketing revenue untapped, and OpenAI appears financially dependent on advertising income.
A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually boost ad platform revenues while improving fairness outcomes. The policies at the center of the study are around ads that are designed to help ensure that women, minorities and other protected classes are not disproportionately excluded from job, education and financial opportunities. The study, "Is Fair Advertising Good for Platforms?" by Di Yuan of Auburn University, Manmohan Aseri of the University of Maryland and Tridas Mukhopadhyay of Carnegie Mellon University, investigated whether policies intended to equalize exposure to economic-opportunity advertisements help or hurt ad platforms financially.