Marketing tech
fromDigiday
1 hour agoHow native CTV is solving the channel's attention problem
CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
As we accelerate toward a streaming-centric future, Danielle's deep expertise across entertainment, sports and technology is invaluable. She will play a critical role in connecting our most valuable assets with brand marketers and agency partners, helping deliver a seamless, client-first experience across the Paramount ecosystem.
Netflix made a deal to buy the Warner Bros side of the company—its studio and streaming businesses—late last year, but Paramount Skydance has been undeterred, aggressively pursuing what it claims to be a better offer for the entire WBD operation. After several failed attempts at a hostile takeover, WBD is considering a final Paramount offer, to which Netflix will have the opportunity to counter.
"While we are confident that our transaction provides superior value and certainty, we recognize the ongoing distraction for WBD stockholders and the broader entertainment industry caused by PSKY's antics," Netflix said in a statement. "Accordingly, we granted WBD a narrow seven-day waiver of certain obligations under our merger agreement to allow them to engage with PSKY to fully and finally resolve this matter."
To sweeten the offer for shareholders, Netflix and Warner Bros. today announced that Netflix will pay all cash instead. If successful, Netflix's purchase will include HBO Max, WB Studios, and other assets. The price is unchanged at $27.75 per share, and Warner Bros. is targeting an April 2026 shareholder vote. The original plan was for Netflix to buy each Warner Bros. share with $23.25 in cash and $4.50 in Netflix stock.
Warner Bros. Discovery on Friday agreed to be acquired by Paramount Skydance in a deal worth $110 billion, Reuters and Deadline reported, citing remarks by Warner Bros. executive. Bruce Campbell, Warner Bros' chief revenue and strategy officer, made the announcement at a morning town hall, according to Reuters.