Social media marketingfromMarketing Dive1 month agoPantene turns Alix Earle's viral TikTok post into collection, campaignPantene collaborates with Alix Earle for a limited-edition campaign called 'Unexpired Pantene,' leveraging social media trends and consumer curiosity.
fromNewsmax6 months agoP&G Leans on China's TikTok to Reverse Sales SlumpProcter & Gamble's recent marketing revamp on China's Douyin has significantly enhanced Pantene's growth, enabling it to lead category growth despite challenges in the overall market.Marketing