#paid-vs-organic

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#ai-overviews #click-through-rates #search-marketing #google-ads #sponsored-label #search-ui #user-confusion
Marketing tech
fromInc
3 weeks ago

Google's AI Overviews Are Killing Search. A New Study Shows the Best Way to Protect Your Traffic

Google's AI overview feature has dramatically reduced overall organic and paid CTRs, but sites cited in AI overviews see substantially higher click-through rates.
Marketing
fromSearch Engine Roundtable
2 months ago

Google New Large Sponsored Results Grouping Label

Google is testing a grouped 'sponsored results' label that removes individual ad labels, causing user confusion and potentially affecting paid and organic traffic.
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