#owned-content
#owned-content

fromDigital Trends

14 hours ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromTNW | Apps

Picsart launches

Picsart's new monetization program rewards creators based on content performance, challenging traditional follower-based earnings models.

fromwww.cnbc.com

Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook

Meta launched Creator Fast Track program offering guaranteed monthly payments ($1,000-$3,000) and boosted reach to attract established creators from TikTok and YouTube to Facebook.

fromDigital Trends

14 hours ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromTNW | Apps

Picsart launches

Picsart's new monetization program rewards creators based on content performance, challenging traditional follower-based earnings models.

fromwww.cnbc.com

Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook

Meta launched Creator Fast Track program offering guaranteed monthly payments ($1,000-$3,000) and boosted reach to attract established creators from TikTok and YouTube to Facebook.

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.

2 hours ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromIPWatchdog.com | Patents & Intellectual Property Law

Disney Deal Shows the Way for Responsible AI Development

Arts and entertainment are essential to society, and AI companies face legal challenges for using copyrighted works without permission.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

2 weeks ago

Media industry

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromIPWatchdog.com | Patents & Intellectual Property Law

Disney Deal Shows the Way for Responsible AI Development

Arts and entertainment are essential to society, and AI companies face legal challenges for using copyrighted works without permission.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

2 weeks ago

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.

fromNewsmax

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

fromgizmodo.com

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.

fromBBC News

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromThe Verge

Law

Meta removes ads from lawyers seeking plaintiffs for social media addiction cases.

fromwww.bbc.com

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.

fromNewsmax

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

fromgizmodo.com

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.

fromBBC News

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.

fromwww.socialmediatoday.com

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromThe Verge

Law

Meta removes ads from lawyers seeking plaintiffs for social media addiction cases.

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

fromTNW | Amazon

YouTubers sue Amazon for allegedly scraping their videos to train Nova Reel

Three YouTube creators filed a lawsuit against Amazon for allegedly scraping their videos to train a generative AI model without consent.

fromWide Open Country

Controversial YouTube TV Changes Sparks Uproar From Users

YouTube's introduction of 90-second unskippable ads on its TV app has sparked significant user backlash.

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

fromBGR

10 hours ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

Online marketing

fromDigital Trends

20 hours ago

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

fromTNW | Amazon

YouTubers sue Amazon for allegedly scraping their videos to train Nova Reel

Three YouTube creators filed a lawsuit against Amazon for allegedly scraping their videos to train a generative AI model without consent.

fromWide Open Country

Controversial YouTube TV Changes Sparks Uproar From Users

YouTube's introduction of 90-second unskippable ads on its TV app has sparked significant user backlash.

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

fromBGR

10 hours ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

more#youtube

#meta-platforms

Artificial intelligence

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.

Artificial intelligence

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.

more#meta-platforms

fromBloomberglaw

6 hours ago

CNN Stuck With Suit Challenging Use of Online Tracking Tools

Lead plaintiff Anthony D'Antonio established he suffered a concrete injury sufficient to establish standing to sue in federal court, according to Judge Victor Marrero.

Privacy professionals

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Digital life

fromEngadget

Online Community Development

YouTube Premium's US pricing is going up

YouTube Premium subscription prices are increasing, with individual plans rising by $2 and family plans by $4 starting June 2026.

#marketing

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromMarTech

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

Online Community Development

Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

fromMarTech

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

more#marketing

fromKotaku

fromThe Hollywood Reporter

Amazon Issues A Stark Reminder That Digital Ownership Is A Lie

Amazon has informed Kindle owners that any e-readers from 2012 and earlier will no longer be supported as of May 20, 2026. Users can still read downloaded books but cannot purchase new ones, and a factory reset will render the device unusable.

Gadgets

Podcast

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.

Music production

fromThe Verge

Suno and major music labels clash over AI music sharing

Suno struggles to secure licensing deals with major music labels over user sharing of AI-generated songs.

Independent films

fromIndieWire

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.

#social-media

fromTech Times

13 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromBuffer: All-you-need social media toolkit for small businesses

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

fromHer Campus

Social media marketing

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.

fromTech Times

13 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

fromHer Campus

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

fromGeeky Gadgets

15 hours ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

Who's Winning the Coachella Creator Wars?

Coachella has transformed into a battleground for brands seeking consumer engagement through influencer marketing and immersive experiences.

8 hours ago

How influencers fiercely strategize behind the scenes a Coachella

Content creators leverage social media to secure brand partnerships and access events like Coachella, showcasing the intersection of creativity and business.

fromWWD

11 hours ago

Who's Winning the Coachella Creator Wars?

Coachella has transformed into a battleground for brands seeking consumer engagement through influencer marketing and immersive experiences.

8 hours ago

How influencers fiercely strategize behind the scenes a Coachella

Content creators leverage social media to secure brand partnerships and access events like Coachella, showcasing the intersection of creativity and business.

more#coachella

fromThe Atlantic

8 hours ago

How Fake People Became Real Influencers

AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.

17 hours ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.

Media industry

fromEMARKETER

21 hours ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

fromAxios

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromPR Daily

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

fromWIRED

14 hours ago

The Indie News Queen Who's Not Done Pissing Off the Powerful

Amy Goodman, a prominent journalist, is the focus of the documentary 'Steal This Story, Please!', showcasing her relentless pursuit of truth.

10 hours ago

Pinterest Short Interest Surges Ahead of Earnings: Is a Squeeze Coming?

Short interest in Pinterest has increased significantly, with ongoing legal challenges and a potential bullish investment counterweight ahead of earnings.

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

fromMarTech

13 hours ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.

21 hours ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

fromTechdirt

Someone Filed a Bogus DMCA Notice to Kill a Story About A Sketchy SEO Firm. It Worked - Briefly.

The DMCA's notice-and-takedown system encourages abuse, prioritizing speed over accuracy and allowing censorship by those with dishonest intentions.

fromFortune

5 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromRAIN News

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.

#ai-in-advertising

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.

more#ai-in-advertising

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

Instagram expands its movie inspired content restriction for teens internationally | TechCrunch

Instagram is implementing stricter content restrictions for teen accounts globally, focusing on reducing exposure to harmful themes.

fromAdExchanger

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.

fromLondon Business News | Londonlovesbusiness.com

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

fromNieman Lab

Do links hurt news publishers on Twitter? Our analysis suggests yes

Links in tweets negatively impact engagement for news publishers on Twitter.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

fromAxios

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.

AI design platform Picsart launches a creator monetization program | TechCrunch

Picsart launches a creator monetization program allowing all creators to earn revenue based on audience engagement without minimum audience size requirements.

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromTheWrap

2 weeks ago

Clipping Viral Social Videos Has Become Big Business

Clavicular's rise exemplifies the effectiveness of clipping shortform videos for creators in gaining viral fame.

fromPetaPixel

Facebook Will Pay Creators $3K Per Month to Post Videos

Facebook is incentivizing creators with up to $3,000 monthly to post videos through the Creator Fast Track program.

4 weeks ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.

Media industry

fromwww.socialmediatoday.com

Meta adds more measures to ensure original creators get credit

Meta updated content guidelines to define original content more strictly, penalizing reaction videos and non-original posts while providing creators tools to detect reposting and impersonation.