Oxford names 'rage bait' as Word of the Year 2025 DW 12/01/2025
Oxford University Press chose "rage bait" as Word of the Year 2025 after usage tripled, highlighting emotion-driven online manipulation and its prominence in digital discourse.
Rage bait' named word of the year by Oxford University Press
“Rage bait” — online content engineered to provoke outrage — was named word of the year as its use tripled, exposing attention-manipulation and mental exhaustion.
