Social media marketing
fromVogue
3 days agoGoing Viral Isn't Cool Anymore. How Should Brands Show Up?
Transcending algorithms and moving toward community, craft, and offline life is framed as a response to Big Tech monetizing attention.
We're flooded with short-form video and pinged constantly with breaking news. Many people, especially Gen A and Gen Z, are swiping and scrolling all day long. The lines between digital leisure and news consumption are fuzzy. You may hop on TikTok or Instagram to kill some time but end up being triggered by some take on what's happening in the world. And increasingly, that scrolling will include AI-generated slop.