#nobu

#nobu

Not long after Nobu opened its first location, cofounder Drew Nieporent noticed that diners were coming in with special lists. This was decades before the likes of Yelp or TikTok. But some customers had been blogging about their experience on personal websites, sharing posts like "how to order at Nobu." "Guests would come in with printouts of the list, with step-by-step tips to make the most of the meal,

Nobu is a brand with cachet. Founded in 1994 by chef Nobuyuki Nobu' Matsuhisa, Robert de Niro, and Meir Teper, there are now upwards of 60 branches worldwide, from Cape Town to Kuala Lumpur. New openings are awaited in Madrid and Rome, while Cairo is about to get its second restaurant. London has two. This successful empire is built on a fusion of traditional Japanese cuisine with Peruvian ingredients.