#nielsen-mdar
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Artificial intelligence
fromSocial Media Examiner
16 hours agoAdvanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner
AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Television
fromNative News Online
4 weeks agoWho's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
Marketing tech
fromExchangewire
1 day agoDigest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push
OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Marketing tech
fromExchangewire
4 days agoNew Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com
Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromAdExchanger
1 week agoNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger
No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
fromAdExchanger
1 month agoTV Media Buyers Want Outcomes - So Nielsen Is Introducing More Advanced Audiences | AdExchanger
Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
Marketing tech
fromThe Drum
2 months agoTV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP
Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Marketing tech
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