#nbcu

[ follow ]
#advertising-technology #performance-measurement #closed-loop-attribution #outcomes-based-marketing #peacock
Marketing tech
fromAdExchanger
1 week ago

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage | AdExchanger

NBCU is rolling out a Performance Insights Hub and related tools to deliver outcomes-based measurement and closed-loop attribution using partner data.
Television
fromVulture
10 months ago

The Inevitable Peacock Price Hike Has Arrived (and It's Big)

Peacock's subscription prices are increasing significantly for both ad-supported and ad-free plans, making it the most expensive mainstream streaming service.
[ Load more ]