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Marketing
fromThe Hollywood Reporter
3 weeks ago

Cadillac F1 Will Use Its Super Bowl Ad to Rev Up Apple's Formula 1 Ambitions (Exclusive)

Cadillac Formula 1 will debut its car livery in a Super Bowl fourth-quarter commercial promoting Apple TV as the U.S. home for F1.
fromwww.autosport.com
10 months ago

Once-unknown Wolff now treated like a 'movie star' in NYC - Apple executive Cue

What they can do, very few other athletes can do... you have those incredible brands and I love Cadillac coming onboard. So you have all these brands, and cars that are involved in it. It's much more than just driving now. There's a whole social component, culture component, with the athletes themselves. Even the team principals have become movie stars or TV stars now.
Business
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