"What they can do, very few other athletes can do... you have those incredible brands and I love Cadillac coming onboard. So you have all these brands, and cars that are involved in it. It's much more than just driving now. There's a whole social component, culture component, with the athletes themselves. Even the team principals have become movie stars or TV stars now."
"And the reality is, [this] is because it was nowhere. And so if you're nowhere, it's gotten huge. But the truth is it's not huge. It's only about a million people or so watch a given race. And so when you compare it from a sports point of view, that's pretty tiny. So there's a huge potential for the sport, and when you look at it, it's a sport that's global,"
Formula 1 interest in the United States is expanding as athletes, teams, and brands gain mainstream recognition and cultural influence. Apple is considering U.S. broadcast rights purchases for upwards of $150 million, while NBC paid roughly $4 million per year just over a decade ago. Current U.S. viewership on ESPN averages about one million viewers per race, which is small compared with major sports. Brands such as Cadillac are entering the sport, and team principals and drivers increasingly attract celebrity attention. The sport's global profile and growing domestic recognition indicate significant room for continued expansion in the U.S.
Read at www.autosport.com
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