The MoonSwatch launch caused global chaos, highlighting the impact of physical scarcity in retail.
Swatch Group delayed online sales despite demand, which intensified in-store frenzy.
Nick Hayek hinted at potential future online sales, which have now materialized two years later.
Omega x Swatch MoonSwatch Lava: A Fiery Review of Its Design and Performance - Yanko Design
The MoonSwatch 'Mission on Earth' collection introduces three models inspired by natural elements: Lava, Polar Lights, and Desert, incorporating new vibrant details into the classic Speedmaster design.