"First a confession: I own more MoonSwatches than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products-Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company's dastardly plan all along, to lure us in, then, oh so gently, get watch fans hooked."
"But while I've been a fan of the Omega X Swatch mashup since we reported on exactly how the hugely lucrative collaboration came to be in the first place, I have never liked the iterative Moonshine Gold versions. Employing a sliver of Omega's exclusive 18K pale yellow gold alloy in marginally different ways on each design, they seemed almost cynical-a way of milking the MoonSwatch superfans on the hunt to complete the set."
Collectors have purchased numerous MoonSwatches, generating hundreds of millions in sales for Swatch through $285 releases. The Moonshine Gold variants applied Omega's exclusive 18K pale yellow gold alloy in slight variations, which many viewed as a tactic to encourage completing sets. Swatch released the MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon with a superior white-and-blue rubber velcro strap and aesthetic ties to the 2024 Snoopy and Earthphase models. Each $450 Cold Moon features a lasered snowflake on the Moonshine Gold moon-phase indicator, with Swatch claiming each snowflake will be unique. Achieving unique laser patterns at MoonSwatch production volumes presents a notable manufacturing accomplishment.
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