"Dubbed AI‑DADA, Swatch says this AI-powered design tool lets you create entirely unique watches starting from a blank canvas and using only your imagination as a guide to the final outcome. After logging into your Swatch account, you prompt AI‑DADA with your own idea, then, in less than two minutes, a "unique watch design comes to life." To underline this uniqueness, each AI‑DADA watch carries a "1/1" sign on its case back."
"And, just as with Swatch x You, it's possible to further customize the watch by choosing indexes or selecting the color of its mechanism. To save on data center power drains and rampant creativity run amok, you're only allowed three prompts per day on AI‑DADA, something that Swatch is spinning as a "creative challenge that makes every attempt feel special.""
Swatch launched AI‑DADA, an AI-powered design tool that generates unique watch designs from user prompts, building on the earlier Swatch x You customization service. Users log into Swatch accounts, submit prompts, and receive a generated design in under two minutes. Each AI‑DADA watch is marked "1/1" on the case back to denote uniqueness. Additional options include selecting indexes and mechanism color. Usage is limited to three prompts per day to reduce data center load and frame a creative challenge. The image-generation engine is supplied by OpenAI. Custom MoonSwatch creations are not available yet but remain a possibility.
Read at WIRED
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