#model-validation

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Artificial intelligence
fromFortune
2 hours ago

Lloyd Blankfein just put his finger on why even Goldman Sachs doesn't trust AI agents | Fortune

AI poses risk because institutions lack the ability to test whether it is right, especially when software executes large volumes of transactions without oversight.
fromAdExchanger
5 months ago

The Truth About AI In Marketing Measurement: What Works, What Doesn't And What It Costs You | AdExchanger

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies offer. This creates enormous risks for enterprise marketers who regularly base multimillion-dollar decisions on such models. The hard truth is that AI, especially LLMs, produce confident-sounding but often wrong statistical analyses that can lead to poor budget allocation decisions.
Marketing tech
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