fromThe Drum
22 hours agoIAB research reveals top brands still struggling to grasp search
Only a third of brands fully integrate search into their media mix according to new research from the Internet Advertising Bureau. In its Search Marketing Barometer 2012, which surveyed the top 200 advertisers according to ALF, 72% of brands stated that search is only partially or not at all integrated with the wider media mix. Some 94% said their is a greater opportunity to integrate search.
Marketing