Good morning. I spent yesterday hearing from dozens of business leaders onstage and off at the New York Times DealBook Summit, deftly moderated by Andrew Ross Sorkin. I was invited to moderate a thought-provoking breakfast conversation on the topic of mission as a driver of growth, with Vanguard President and Chief Investment Officer Greg Davis, Nike Chief Communications Officer Michael Gonda and author Simon Sinek. The takeaway for me: If leaders don't internalize and institutionalize a company's mission, it's just rhetoric.