#merchandise-promotion
#merchandise-promotion

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

fromFortune

2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

fromLindsey Gamble

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.

fromInside Higher Ed | Higher Education News, Events and Jobs

8 hours ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

Higher education

6 hours ago

Higher Ed Marketers: What Is the Product? And Who Owns It?

Higher education struggles with defining its product, leading to varied interpretations and unclear ownership.

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromNatesilver

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Social media marketing

Seven inspiring retail Facebook campaigns

3 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromNatesilver

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Social media marketing

Seven inspiring retail Facebook campaigns

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.

Artificial intelligence

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

Careers

fromYanko Design - Modern Industrial Design News

8 hours ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.

6 hours ago

McDonald's Just Built a Gadget That Every Gamer Has Needed Forever - Yanko Design

Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.

Video games

Books

fromInc

7 hours ago

Most Self-Published Books Fail. These Marketing Strategies Help Entrepreneurs Win

Self-publishing requires an 'authorpreneur' mindset, treating the book as a business to ensure long-term success through effective marketing.

21 hours ago

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.

Privacy professionals

Retail Media's Growing Influence On Retail | AdExchanger

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.

Privacy professionals

Retail Media's Growing Influence On Retail | AdExchanger

Why SMEs Should Treat Music as Part of the Customer Experience

Music significantly influences customer experience and brand perception in SMEs, yet it is often overlooked in favor of visual elements.

fromPetaPixel

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.

Photography

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

Startup companies

Online Community Development

My Ideal Second Business

Every entrepreneur should own two businesses to diversify risk and enhance profitability.

How We Sold Out Our Live Event in Just 60 Days

The future of entrepreneurship lies in creating meaningful in-person experiences rather than relying solely on virtual events.

Bootstrapping

fromTheregister

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.

fromArchitectural Digest

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!

UX design

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences increase engagement through targeted, timely outreach.

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.

Poker

fromBusiness Matters

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.

#social-commerce

fromRetail Dive

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.

fromwww.marketingdive.com

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers spending significant time on social media, particularly Gen Z.

fromRetail Dive

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.

fromwww.marketingdive.com

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers spending significant time on social media, particularly Gen Z.

5 Marketing Skills That Will Boost Your Pay In 2026

Mastering emerging marketing skills like AI and automation can significantly boost earning potential by 2026.

fromEarth911

Sustainability In Your Ear: Don Carli On Tuning What We See Online To Reduce eCommerce Returns

Retail returns will cost $850 billion in 2026, with 22% due to products not matching online expectations.

fromMarTech

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.

fromMarTech

3 hours ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.

#marketing

fromInc

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromInc

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

fromTasting Table

3 days ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

2 hours ago

Happydemics Launches 'In-Flight Mode' to Optimise Brand Outcomes While Campaigns Are Still Airborne

In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.

Marketing tech

Austin

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

3 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.

fromMerced Sun-Star

3 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

fromTNW | Artificial-Intelligence

29 minutes ago

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

#experiential-marketing

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

Marketing

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.

more#experiential-marketing

Marketing

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

12 hours ago

Marketing tech

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

E-Commerce

AI Shopping: Why The Universal Commerce Protocol Changes Everything

fromwww.bbc.com

Businesses scramble to get noticed by AI search

HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.

12 hours ago

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is overhauling its digital presence to adapt to AI-driven commerce, recognizing its significant impact on product search and brand visibility.

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.

more#ai

Shoppers Want AI Help, Not Control

AI enhances shopping by saving time and simplifying decisions, but consumers are hesitant about fully autonomous purchase agents.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.

11 hours ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.

fromVogue

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.

UX design

3 weeks ago

Retail 3.0 is designing for real life

Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.

fromMarTech

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.

fromApartment Therapy

HomeGoods Has a New Section No One's Talking About (Yet!)

HomeGoods' 'Treasure Chest' features premium merchandise behind locked displays, offering a curated selection of designer finds.

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

fromAbove the Law

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

#ecommerce

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

Ditch the Discount, Says Brand Marketer

Cherene Aubert emphasizes strategic marketing approaches over discounting to enhance customer experience and brand value.

fromTech Times

E-Commerce

How to Start an Online Store Without Inventory: Dropshipping & Print-on-Demand Tips

New Ecommerce Tools: April 1, 2026

New tools for ecommerce merchants enhance product visuals, brand visibility, and cross-border operations.

Ditch the Discount, Says Brand Marketer

Cherene Aubert emphasizes strategic marketing approaches over discounting to enhance customer experience and brand value.

fromTech Times

E-Commerce

How to Start an Online Store Without Inventory: Dropshipping & Print-on-Demand Tips

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

A Website Alone Isn't Enough For Today's Digital Shoppers

Modern digital commerce success requires seamless omnichannel experiences, mobile optimization, and strategic retargeting rather than relying solely on website presence.

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.

fromThedrum

1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.

fromBusiness Matters

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.

#retail-media-networks

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.

fromThedrum

What's Next for Retail Media? The five trends to plan for in 2024 and beyond.

Retail media will reach $55B in 2024, driven by first-party data access, identity solutions, clean rooms, artificial intelligence, and expansion beyond traditional retail environments.

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.

fromThedrum

more#retail-media-networks

What's Next for Retail Media? The five trends to plan for in 2024 and beyond.

Retail media will reach $55B in 2024, driven by first-party data access, identity solutions, clean rooms, artificial intelligence, and expansion beyond traditional retail environments.

fromThe Business of Fashion

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.

Fashion & style

fromwww.thedrum.com

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.

fromwww.independent.co.uk

3 weeks ago

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.

fromTechRepublic

X Tests Ad Format That Turns Product Mentions Into Shopping Prompts - TechRepublic

X is testing a native ad format that places product prompts beneath relevant user posts to monetize conversations while appearing less disruptive than traditional ads.

fromFood Dive

The social-to-shelf pipeline: Measuring what actually drives retail sales

TikTok drives measurable sales lift and bridges online virality with retail, enabling CPG brands to convert social engagement into e-commerce and in-store sales.

fromCreative Review

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.

fromLondon Business News | Londonlovesbusiness.com

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

Strategically used B2B merchandise functions as an owned media channel, sustaining brand visibility, credibility, and influence throughout long, multi-stakeholder purchasing cycles.

#retail-media

Marketing

5 ways brands can bag more customers with retail media

Marketing tech

The end cap is about to change forever

Marketing

The 'How Brands Grow' crowd need to have a word with retail media

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

Marketing

5 ways brands can bag more customers with retail media

Marketing tech

The end cap is about to change forever

Marketing

The 'How Brands Grow' crowd need to have a word with retail media

Marketing tech

Conversion, retail, and activation are replacing creative-centric marketing

It's Prime time for retailers to develop their online sales strategies

Amazon launched Prime Day, a Prime-members-only sales event intended to outcompete Black Friday and Singles Day and to drive Prime membership growth.

fromBossip

Why Your E-Commerce Brand Needs A Professional Retail Strategy

E-commerce success requires a professional retail strategy aligning omnichannel operations, sustainable margins, and intentional customer experience design to build scalable, authentic commerce.

How Physical Retailers Can Win Shoppers In An Algorithm-Driven World

Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.

fromLondon Business News | Londonlovesbusiness.com

fromThe Business of Fashion

How retail activations drive footfall and conversion - London Business News | Londonlovesbusiness.com

Retail activations convert foot traffic into sales by creating engaging, participatory in-store experiences that leverage sensory, emotional, and exclusive value.