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fromCreative Bloq
1 day ago

Why luxury brands need to stop selling things

The most elusive and most desired members' clubs know that their real business is experience design.Every element - the guest list, the programming, the way a room feels at midnight - is engineered to make their members feel part of an unfolding story. Luxury brands hit the same note when they stop selling products and start creating truly immersive brand worlds that evolve over time.
Marketing
fromLos Angeles Times
1 week ago

Erewhon to open an exclusive tonic bar in New York City

The Southern California grocery brand that has become synonymous with luxury and wellness is taking its first steps into New York City. Erewhon said it plans to open a tonic bar within an exclusive West Village members' club later this fall. The tonic bar will serve members at Kith Ivy, a lifestyle and fitness club from Ronnie Fieg, chief executive of the popular streetwear brand Kith.
New York City
fromWallpaper*
3 months ago

Whether you're looking to work, play or stay, this glamorous New York hotel has something for everyone

The Ned Nomad is a vibrant mix of a hotel and a members' club, embodying New York City’s energy while ensuring a comfortable and entertaining stay.
NYC music
NYC startup
fromTime Out New York
3 months ago

NYC will get its first-ever booze-free members club this fall

The Maze is a pioneering alcohol-free members club in NYC focused on meaningful social connections without the pressure of traditional drinking culture.
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