#measurement-methodology

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fromRAIN News
2 weeks ago

New study lowers value expectation of YouTube for podcast advertising

YouTube podcast ads can be 18–25% less effective than audio-download ads at driving website purchases (measured by promo codes and post-purchase surveys).
fromenglish.elpais.com
1 month ago

3,000 tons of cocaine: The controversial figure that pits Colombia against the United Nations

The world's largest producer and exporter of cocaine doesn't know its own production. The figure exists, but no one can vouch for its accuracy. After nearly 20 years using the same methodology, Colombian President Gustavo Petro denounced its inaccuracy and decided not to release the numbers. The cocaine production figure, which has continued to rise, became a state secret. Four dubious digits that summarize a huge problem: Colombia lacks a reliable method for measuring one of the world's most profitable illegal businesses.
World news
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