#measurement-frameworks

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Marketing tech
fromNeil Patel
2 weeks ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
fromDigiday
7 months ago

Why marketers are embracing waste as a part of experimentation

Every marketing budget should have waste in it. If there's zero waste, the company isn't trying anything new - not experimenting with new channels, formats, measurement, tech or audiences. The team isn't creating the conditions where something new and valuable can emerge. The kind of growth that only shows up once outside of comfort zones, where things feel unfamiliar, risky, even a little scary.
Growth hacking
Marketing tech
fromAdExchanger
7 months ago

ROAS? Nah. The Home Depot's All About ROMO | AdExchanger

Measure retail media impact beyond ROAS by adopting frameworks like ROMO that capture long-term customer journeys, brand equity, acquisition, and loyalty.
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