The Darker Side of Japan's Love of CutenessThe creation of mascots by Japanese artists showcases cultural interpretations of journalism's values through iconic characters like Hello Kitty.
Jony Ive's LoveFrom has an adorable new logoLoveFrom has launched its new mascot, Montgomery the bear, emphasizing the continued relevance of brand mascots in modern design.
Why mascots (like Duo) are powerful pieces of UXDuolingo's mascot, Duo, exemplifies the powerful impact of character branding on user experience and engagement.
Sacramento River Cats unveil alternate branding in horribly sexist videoThe Sacramento River Cats faced backlash for their 'Gold Diggers' branding due to problematic stereotypes in the promotional materials.
The Whimsical History And Evolution Of The Keebler Elves - Tasting TableThe Keebler elves, created in 1968, transformed the brand into a household name with their unique charm and marketing approach.
Jony Ive's LoveFrom has an adorable new logoLoveFrom has launched its new mascot, Montgomery the bear, emphasizing the continued relevance of brand mascots in modern design.
Why mascots (like Duo) are powerful pieces of UXDuolingo's mascot, Duo, exemplifies the powerful impact of character branding on user experience and engagement.
Sacramento River Cats unveil alternate branding in horribly sexist videoThe Sacramento River Cats faced backlash for their 'Gold Diggers' branding due to problematic stereotypes in the promotional materials.
The Whimsical History And Evolution Of The Keebler Elves - Tasting TableThe Keebler elves, created in 1968, transformed the brand into a household name with their unique charm and marketing approach.
Buffed-up Mr. Met ready to flex guns for home opener, pose for thirst-trap mascot picsMr. Met showcases his new muscular physique to symbolize the Mets' potential for a successful season, drawing fan admiration and social media attention.
Mets introduce new 'Five Borough' mascot race to Citi Field in 2025The Mets will introduce a 'Five Borough' mascot race this season, enhancing in-game entertainment at Citi Field.
Buffed-up Mr. Met ready to flex guns for home opener, pose for thirst-trap mascot picsMr. Met showcases his new muscular physique to symbolize the Mets' potential for a successful season, drawing fan admiration and social media attention.
Mets introduce new 'Five Borough' mascot race to Citi Field in 2025The Mets will introduce a 'Five Borough' mascot race this season, enhancing in-game entertainment at Citi Field.
LI school district sued over new Spartan mascot by NAACP leader: 'Symbol of white supremacy'The new Spartan mascot in Brentwood School District has sparked controversy, with allegations of embodying white supremacy.
From Jackrabbits to 'King Triton': March Madness boasts unique mascotsBulldogs are among the most iconic college mascots in NCAA tournaments.Montana's Monte is the only FCS mascot in the Mascot Hall of Fame.Zippy the kangaroo represents female mascots and has signed an NIL deal.
This Day In Dodgers History: Famed Clown Emmett Kelly Not Re-Signed As MascotThe Los Angeles Dodgers parted ways with mascot Emmett Kelly in 1958 as they transitioned to Los Angeles.Kelly's sad-clown character provided entertainment during a tumultuous time for the team.
Duolingo's Owl Is Dead, But You Can Help Bring Him Back - Here's HowDuolingo's marketing uses dark humor and user engagement tactics to promote its brand identity.The death of mascot Duo is a playful yet controversial part of Duolingo's marketing strategy.
Why corporations like Duolingo love killing their mascotsCorporate mascots face precarious fates as seen in Duolingo's owl death, used for marketing attention.
Duolingo's Owl Is Dead, But You Can Help Bring Him Back - Here's HowDuolingo's marketing uses dark humor and user engagement tactics to promote its brand identity.The death of mascot Duo is a playful yet controversial part of Duolingo's marketing strategy.
Why corporations like Duolingo love killing their mascotsCorporate mascots face precarious fates as seen in Duolingo's owl death, used for marketing attention.
NYC's Hottest Mascots Ellie the Elephant and Grimace Spark Romance RumorsEllie the Elephant and Grimace are playfully sparking a rumored relationship that has captivated fans and social media.
Collectible McDonald's Cups Hiding In Your Cabinet That Are Worth Lots Of Money - Tasting TableMcDonald's marketing strategy effectively melds nostalgia with contemporary trends to maintain customer engagement and collectability.
McDonald's '70s-era Uncle O'Grimacey is back to sell some Shamrock ShakesMcDonald's is reviving Uncle O'Grimacey to celebrate the Shamrock Shake's return and Ronald McDonald House Charities.The mascot's comeback reflects a trend of goofy mascots returning to marketing.
NYC's Hottest Mascots Ellie the Elephant and Grimace Spark Romance RumorsEllie the Elephant and Grimace are playfully sparking a rumored relationship that has captivated fans and social media.
Collectible McDonald's Cups Hiding In Your Cabinet That Are Worth Lots Of Money - Tasting TableMcDonald's marketing strategy effectively melds nostalgia with contemporary trends to maintain customer engagement and collectability.
McDonald's '70s-era Uncle O'Grimacey is back to sell some Shamrock ShakesMcDonald's is reviving Uncle O'Grimacey to celebrate the Shamrock Shake's return and Ronald McDonald House Charities.The mascot's comeback reflects a trend of goofy mascots returning to marketing.
Big beef: No space for Bevo at SEC title gameSafety concerns and space limitations prevent Bevo from attending SEC Championship game amidst heightened excitement around Texas-Georgia rematch.
An oral history of when Bevo charged Uga at the Sugar BowlThe meeting of mascots Uga and Bevo at the Sugar Bowl showcased the unpredictable nature of live events, highlighting the blend of comedy and tragedy.
No Bevo: Texas mascot won't travel to AtlantaBevo, the Texas mascot, will not attend the Chick-Fil-A Peach Bowl due to space limitations at Mercedes Benz Stadium.
Big beef: No space for Bevo at SEC title gameSafety concerns and space limitations prevent Bevo from attending SEC Championship game amidst heightened excitement around Texas-Georgia rematch.
An oral history of when Bevo charged Uga at the Sugar BowlThe meeting of mascots Uga and Bevo at the Sugar Bowl showcased the unpredictable nature of live events, highlighting the blend of comedy and tragedy.
No Bevo: Texas mascot won't travel to AtlantaBevo, the Texas mascot, will not attend the Chick-Fil-A Peach Bowl due to space limitations at Mercedes Benz Stadium.
The best football mascots in the worldFootball mascots worldwide are integral to clubs' identities and cultures.
Inside the World of High School Mascots: Silly, Sweaty and Surprisingly AthleticMascots play a crucial role in connecting fans to the game, fostering excitement and engagement in a unique way.
Irish team mascots on life inside the suit: 'I lose three to four kilograms every match - that's how much I sweat'Sports mascots build emotional connections between fans and teams, showcasing dedication and spirit beyond game day entertainment.
Inside the World of High School Mascots: Silly, Sweaty and Surprisingly AthleticMascots play a crucial role in connecting fans to the game, fostering excitement and engagement in a unique way.
Irish team mascots on life inside the suit: 'I lose three to four kilograms every match - that's how much I sweat'Sports mascots build emotional connections between fans and teams, showcasing dedication and spirit beyond game day entertainment.
Kenzo and Verdy Drop a Festive, Playful Collab with the Kenzo Verdy Market Collection | stupidDOPEKenzo's collaboration with Verdy introduces a playful and festive collection that celebrates individuality and holiday spirit through unique characters and stylish pieces.
This Day In Dodgers History: Tommy Lasorda Fights With Phillie PhanaticTommy Lasorda's fiery personality resulted in heated confrontations with mascots, showcasing his passion for the game and motivating his team to victory.
Decoy For Dodgers Mascot? Mookie Betts And Dave Roberts Make The CaseShohei Ohtani and his dog Decoy have quickly become beloved figures in the Dodgers community.
This Day In Dodgers History: Tommy Lasorda Fights With Phillie PhanaticTommy Lasorda's fiery personality resulted in heated confrontations with mascots, showcasing his passion for the game and motivating his team to victory.
Decoy For Dodgers Mascot? Mookie Betts And Dave Roberts Make The CaseShohei Ohtani and his dog Decoy have quickly become beloved figures in the Dodgers community.
LSU's Next Home Game Will Have a Live Tiger PresentMike VI was an iconic mascot for LSU football, and a new tiger named Omar Bradley will appear at the upcoming game against Alabama.
Nobody Is Doing It Like Ellie the ElephantEllie the Elephant, the WNBA mascot, champions bold self-expression and creative dance culture, energizing fans and highlighting women's sports.
Sports mascots were very dude-coded. Then came Ellie the Elephant.Ellie the elephant mascot has redefined halftime entertainment for the WNBA's New York Liberty, captivating fans and transcending traditional mascot roles.
Exclusive: NY Liberty's Ellie Ushers In A New Women's Sports EraEllie the Elephant is a beloved and inspiring mascot for the New York Liberty, captivating fans with her performances.
What Happened To All The WNBA Coaches? | DefectorThe Chicago Sky introduced a new mascot, Skye the Lioness, aiming to symbolize strength and feminine power, amidst a wave of coaching changes in the WNBA.
Nobody Is Doing It Like Ellie the ElephantEllie the Elephant, the WNBA mascot, champions bold self-expression and creative dance culture, energizing fans and highlighting women's sports.
Sports mascots were very dude-coded. Then came Ellie the Elephant.Ellie the elephant mascot has redefined halftime entertainment for the WNBA's New York Liberty, captivating fans and transcending traditional mascot roles.
Exclusive: NY Liberty's Ellie Ushers In A New Women's Sports EraEllie the Elephant is a beloved and inspiring mascot for the New York Liberty, captivating fans with her performances.
What Happened To All The WNBA Coaches? | DefectorThe Chicago Sky introduced a new mascot, Skye the Lioness, aiming to symbolize strength and feminine power, amidst a wave of coaching changes in the WNBA.
Draco the Dragon named most spirited mascotLucas Frome embodies school spirit as the mascot Draco, energizing his peers and enhancing school pride.
24 reasons to get excited about Euro 2024 - and why the tournament will be COSMICExcitement for Euro 2024 extends beyond the matches, encompassing the entire experience including mascots, fan culture, and match balls.
How mascots can make a c-store's brand more memorableUtilizing mascots as brand ambassadors can create strong connections with customers and enhance brand recognition in the retail industry.