The Sacramento River Cats, a Triple-A affiliate of the San Francisco Giants, attempted an elaborate April Fools' Day prank that backfired when they revealed a new branding, the "Gold Diggers". Initially teased as a fun nod to the Gold Rush era, the promotional campaign featured cartoon depictions of women with dollar signs, leading to criticism for reinforcing negative stereotypes. Despite the intention to commemorate history, the execution sparked controversy, exemplifying how creativity can sometimes cross sensitive lines in the quest for humor in sports branding.
The Sacramento River Cats unveiled their new alternate branding as "Gold Diggers," which raised concerns due to its stereotypical portrayal of women with dollar signs in their eyes.
The mascot Dinger was featured prominently in a promotional video for the new Gold Diggers branding, but the messaging faced backlash for its outdated and problematic representation.
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