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Marketing tech
fromAdExchanger
2 days ago

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.
Media industry
fromTime Out New York
6 months ago

New York's most famous sports mascots are taking over the E train tomorrow

ESPN transforms NYC's E train into a branded mascot-filled line with wrapped cars, live personalities, and Stephen A. Smith announcements to promote its streaming service.
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