"There are very real economic forces that are limiting the options for non-college-educated men in the United States. Some of what we're seeing is simply rational responses to a system that's pricing them out."
On the morning of the Unite the Right rally, I lumbered down the staircase of a Catskills Airbnb rented for a bachelor party to learn that only hours before, a gang of white nationalists stormed the University of Virginia campus wielding Tiki torches and chanting, 'Jews will not replace us.'
Billionaireism describes both the pathology that affects you when you are so wealthy that you're effectively above consequences and above moral consideration for others, and the pathologies that having a society dominated by such people inflicts on the rest of us.
We generally average about $250 a week on food and a Costco trip every six to eight weeks that hits between $500 and $600. We've been shopping primarily at Aldi's & Trader Joe's because we go through so much fruit. A year ago, that $250 a week would actually last close to two weeks.
Dr John Allan stated that Generation Alpha, many of whom are now approaching adulthood, are clear about what they want from their future. However, many do not feel ready for what comes next, particularly regarding the confidence, independence, and practical skills needed to navigate life after education.
After spending years in corporate London, rubbing shoulders with people from every economic bracket, I've noticed something fascinating: The truly wealthy operate by a completely different playbook. Things that middle-class professionals proudly display as badges of success? The genuinely affluent find them, well, rather tasteless. It's about understanding that real wealth whispers while new money shouts. Trust me, coming from a working-class background outside Manchester, learning these unwritten rules was like decoding a secret language.
Growing up outside Manchester, I learned early that there's a stark difference between having money and knowing how to make things last. My dad worked factory shifts while my mum juggled retail hours, and our house ran on an unspoken rule: if something still worked, you didn't replace it. Last month, I visited a friend in Belgravia who was renovating his kitchen. As we chatted over coffee, workers hauled out perfectly functional appliances that looked barely used.
Back in the post-WWII era, being middle class meant something clear and attainable- a steady job, a home you could afford on one income, being able to buy a new car, and the ability to raise a family without constant money stress. Pew Research defines the middle class as households earning about two-thirds to double the national median income, with the exact dollar figure depending on where you live.
Growing up outside Manchester, I remember watching my mum count out exact change at the supermarket checkout, keeping a running total in her head as she shopped. Meanwhile, my university roommate would just toss things in his trolley without a second thought. That's when it hit me: Financial security isn't just about having money. It's about the mental space that money creates.
"Finding good help is so difficult these days." I nearly choked on my coffee the first time I heard this at a dinner party. The speaker was lamenting how their cleaner had rescheduled, throwing off their entire week. Meanwhile, most working class families I know clean their own homes after pulling double shifts, often with kids in tow. What really gets me is when they complain about these services in front of people who could never afford them.
The air feels heavier. And the struggles are changing shape. Beyond my office walls, the world is shifting, and my clients sense the tremors. The things they once trusted, global order, democratic norms, and even their own personal safety, no longer feel solid. They feel brittle, as if one strong wind could bring it all down. And what they're sensing isn't imagined.
A 72-count box of store-brand K-Cups is almost $30. A 64-ounce bottle of coffee creamer is almost $8. A 4-pound bag of sugar (shrinkflation; it used to be 5 pounds) is almost $10. These aren't luxuries.