#market-creation

#market-creation

But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.

Developed by Chan Kim and Renée Mauborgne, blue ocean strategy suggests focusing on new markets rather than competing directly in saturated ones for maximum opportunity.