"Tough economic times are scary for businesses and consumers, but the solution isn't to take your foot off the gas. I opened the first Roof Maxx dealership in 2019, just one year before the Covid-19 pandemic. Today, it's a nationally recognized residential roof restoration brand with an annual revenue of nearly $200 million in 2025. Here are five key principles I used to guide my business decisions during those difficult years."
"So when my brother Todd and I started our business, we didn't shoot for the moon - or Mars. We focused on helping people extend the lifespan of their asphalt shingle rooftops and avoid the waste created by replacing them prematurely. It was a simple problem, but one we saw impacting homeowners all over America. That meant we had a nation full of target customers from the start."
The first Roof Maxx dealership opened in 2019, one year before the Covid-19 pandemic, and the brand reached nearly $200 million in annual revenue by 2025. The company focused on extending the lifespan of asphalt shingle rooftops to prevent waste and delay full replacements, targeting an urgent homeowner need. Many founders chase aspirational, headline-grabbing solutions, but addressing essential, everyday problems creates broader, immediate markets. Residential roof restoration lacked an alternative for asphalt shingles while commercial restoration served metal and flat roofs. Inventing an affordable residential restoration option created a new niche despite the challenge of building a market from scratch.
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