Marketing tech
fromThe Drum
7 hours agoIn ctrl or out of touch? The ninth P of marketing revealed
AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Most local utility companies provide energy audits for their small business customers. For example, my provider - PECO - offers customized reports and online tools to benchmark energy usage, incentives for better energy consumption, rebates for buying energy-efficient equipment and free energy assessments.
For most companies, there's roughly a 12-month period where the business is at its peak value, and then it crashes out. The companies that capture generational returns are often the ones where someone spies that moment instead of assuming the good times will get even better.
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.